Digital Marketing

Choosing a B2B Ecommerce Website

These days, all businesses need an online presence. Statistics show that more prefer shopping online because it is more convenient than visiting physical stores. However, competition in online businesses is quite stiff. There are plenty of big B2B eCommerce websites that control huge market shares.

If you’re planning to get your shop online, you need to ensure that you have the best website. A good ecommerce site should offer great customer experiences and include multiple payment gateways. Below are tips or features to consider when choosing a B2B eCommerce website.


How much are you willing to spend on an ecommerce platform? Expensive B2B ecommerce sites don’t mean that you get the best product on the market. However, the cheapest product will come with limited features.

It is best to involve an IT consultant to help you find the best product that fits your budget. The thing is, you need to review the features available on the ecommerce site before buying it. You need to review the customer experience features, marketing, and SEO APIs, among others.

Payment Gateways and Cloud-Native Support

If you’re targeting global clients, you need to have various payment options. The thing here is to make online shopping convenient for your customers. The payment gateways also need to be secure.

Go for a B2B eCommerce website such as Virto Commerce that has cloud-native support. Cloud services offer security and are cheaper compared to using third-party hosting services. In addition, sites with cloud-native support are very easy to deploy and you will save a lot of cash on server fees.

Scalability and Integration

Online businesses scale at a high rate. This means you might need extra resources to handle customer requests. It is always great to have the infrastructure ready for when you start getting massive traffic on your site. If you’re not well-prepped, chances are that your site may crash once it gets massive customer requests.

The other thing that will come into play is integration. APIs and plugins will help improve the customer experience on your site. You will find APIs for almost all services ranging from marketing to payment gateways.

User Experience

User experience plays a significant role in the success of your business. Statistics show that users will hang around a site longer if they get a great customer experience. This way, you can convince the visitors to complete purchases on your site.

The site should be fast and load in under three seconds. The landing page should also have amazing colors that are easy on the eye and convincing. Before choosing your B2B eCommerce website, make sure you review some of the best sites to get a glimpse of what stands out.

Wrapping Up

Choosing the best B2B site can be quite challenging, especially if you don’t have technical experience. We recommend hiring a tech expert to help you review some of the best ecommerce apps or sites on the market.

Make sure you consider the features mentioned in this review. Also, don’t forget to check if the app has an excellent customer care team.


Blogger By Passion, Programmer By Love and Marketing Beast By Birth.

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