Digital marketers often rely on the data of Facebook Ads and Google Ads to monitor their company’s ad spending and their return on investment or ROI.
These two compete with each other on which delivers the best service, creating confusion among companies on which one is the best. However, Facebook Ads and Google Ads both have unique features to offer that work for specific brands or industry.
If you want to become the performance marketing agency takes pride in, you should understand how these two platforms work and which is more appropriate to use for your clients.
What are Facebook Ads and how do they work?
If Google Ads are referred to as paid search, Facebook Ads are paid social. It means that they based their data on the continuous changes in the social network.
Facebook Ads also advertise with PPC ads. You can create ads in the Facebook Ad Manager and display them to your targeted audience based on your Facebook engagement patterns.
Facebook collects a lot of data from its users, such as the topics you engage in on your newsfeed, pages you like, your friends’ list, birthday, and places you visit, especially the locations you pin on your post.
A well-crafted and engaging Facebook ad can attract a lot of your target consumers. It will also help you generate more sales and increase brand awareness. However, converting leads to customers or sales on Facebook ads may take longer than you expected since most of the users’ main intent here is to socialize and not to seek a product or a service.
What are Google Ads and how do they work?
Google Ads, formerly Google Ad Words, is one of the largest and most popular advertising platforms and is referred to as the paid search. It uses pay-per-click or PPC advertising wherein you will get paid if a user clicks on your ad.
It is easy to use Google Ad. All you need is to sign up for a Google Ads account. Then, input your ad copy and information on your targeted keywords.
Google Ads focuses on audience intent. Since Google is one of the most reliable search engines, Google takes note of what its users actively search on their platform, be it product, service, or answers and advice to a lot of questions.
Google Ads can easily capture the keywords used by the users and provide relevant results to your search query.
You can create ads on the interface of Google Ad Manager. If you are new to the platform, it may be a bit confusing, though. But you can build a text-based ad on it as fast as you want there.
What are the differences between Facebook Ads and Google Ads?
Knowing the differences between Facebook Ads and Google Ads will help you improve as the best digital marketing agency Bangkok, Thailand has to offer. In this part, you will get an idea of which will work best for the campaign you want to run or for your client’s industry or brand.
So what are the things that set Facebook Ads from Google Ads and vice versa? Here are the factors you should take note of:
Facebook Ads has a more comprehensive audience target with little or no buying or search intent. It also has several campaign features such as Facebook, Instagram, Messenger, and Audience Network, for different ad placements like chat, feed, and stories.
On the other hand, Google Ads has fewer options for audience targeting since most of its users are more search intent compared to Facebook.
When it comes to customer service, Google Ads offers more compared to Facebook Ads. It offers not just the typical phone support or a live chat, but a more proactive and helpful customer support and assistance.
But this fact does not invalidate Facebook Ads’ customer support. They do offer email support, which is missing from Google Ads.
Ease of use
At first, you may find both Facebook Ads and Google Ads confusing to use. Even if both platforms offer a learning curve, Facebook Ads offers a more beginner-friendly user interface. While Google Ads offers a data-focused interface.
Even though Facebook ads are easy to navigate and use, many people may find its advanced features complicated to understand. Whereas Google, as soon as you get the grasp to learn it at the beginning, you are good to go.
Pricing and performance
When it comes to pricing, Facebook Ads offer a cheaper option. However, you may receive a lower average conversion.
Since Google Ads has a higher average CPC or cost-per-click, lower conversion, and high click-through rate, it has more returns compared to Facebook Ads. It also has more capturing and effective leads.
When it comes to the overall experience and what each user thinks about using Facebook Ads and Google Ads, it is a tie.
Based on 2,000 reviewers from a legit reviewer website, both of these platforms manage to get an average of 4.2 out of 5 stars rating.
Facebook Ads is the easier platform to use among the two, but Google Ads made it a must-have tool for any business marketing.
When to use them?
Both Facebook Ads and Google Ads are powerful and useful tools to use for your digital marketing needs. It will only just matter if you are using them on the right campaign.
Facebook Ads focuses on increasing brand awareness and to further promoting or advertising products and services your business sells with its extensive amount of audience and targeting options.
Google Ads is better to use among businesses that sell products or services to users who intended to search for them. It targets users by helping you build an ad copy that allows access to your target consumers to easily contact you or visit your office. It also highlights specific and concise advantages of your brand.
Facebook Ads vs. Google Ads: Which one is better?
To conclude which of these platforms is better to use, all depends on the business marketing needs and your target consumers.
If you want to be the best digital marketing agency Bangkok, Thailand has to offer, you can maximize the usage of these two platforms. You can both use them on your digital marketing campaigns and expand your reach to the people you want to patronize the products or services you offer.