The internet’s transformed business practices over the last 24 years. Statistica reports that only 18 percent of households in the United States had internet in 1997, but that figure had risen to 86.6 percent by 2019.
Company websites enable small businesses and large corporations to sell directly to consumers, enabling businesses to retain a larger share of profits. As of 2020, 80 percent of global consumers shopped online, making it crucial for businesses with eCommerce sites to build their brand to increase direct sales. Ecommerce sites can achieve this objective with eCommerce SEO strategies.
What is an eCommerce site and what is branding?
An eCommerce site’s a website that has a store. Consumers use the store to make purchases directly from the retailer. Ecommerce sites also include online marketplaces, such as Etsy, where multiple retailers sell products to consumers.
Branding involves establishing your business in the marketplace. Companies or products may brand themselves based on desirable qualities or attributes customers associate with their business or products. According to Safari Digital Melbourne, for companies that are looking to grow their online presence at scale, SEO is an effective way to dramatically increase brand awareness and association.
What is eCommerce search engine optimization (SEO)?
When you hire an eCommerce SEO expert, you access professional search engine insights for online retailers. Ecommerce search engine specialists utilize keyword research and other SEO tools to raise your on-page SEO score. Ecommerce SEO tools help online retailers craft high-quality content featuring search engine marketing tools, such as backlinks, outbound links, and long-tail keywords.
Search engines use crawlers to evaluate websites. These bots crawl from site to site, gathering data to assign each site a domain authority (DA) score. Positive search engine features increase your site’s DA score, while negative search engine features lower your DA score.
Your eCommerce search engine strategy addresses all content, including your landing page, product pages, meta descriptions, image names, and content titles. Custom SEO tools help you integrate relevant content that supports your business brand.
How do eCommerce sites benefit from eCommerce search engine optimization?
Effective search engine strategies increase your site’s DA score. When people perform web searches, sites with the highest DA scores receive the highest search engine results page (SERP) placements. Search engines consider the keywords and produce search rankings based on the keywords used and relevant sites’ DA scores.
Over 70 percent of the clicks on web browser search results go to sites listed on the first results page. Online businesses placing on the first page of search results boost organic traffic by raising their profile with their Google rankings. When relevant searches produce organic traffic, those visitors are more likely to engage with site content and make purchases, helping your site increase profits with search engine marketing.
How can your site strengthen its search engine rankings?
Integrating keywords into product descriptions, file names, blog posts, and other onsite content ensures your site’s featuring in the SERPs for relevant keyword searches. Using long-tail keywords ensures your site’s featured in a broader range of keyword searches, including niche searches.
DA scores also increase when sites feature relevant backlinks from reputable websites. You can generate backlinks by contributing blog posts to reputable sites discussing topics relevant to your business. For example, if you sell horror books, you may not want to write a blog post for a website discussing immigration because you likely wouldn’t generate relevant traffic to your site. Contributing a blog post to a horror convention website and adding a link to your site in your bio could generate relevant traffic. When crawlers see you have multiple links from reputable, relevant sites, they raise your DA score.
A backlink checker helps you identify backlinks leading to your site and evaluate the strength of those links. Spam links and links from sites that aren’t relevant to your store’s focus can lower your DA score, but you can use Google’s disavow tool to prevent those links from counting against your DA score and prevent them from jeopardizing your search engine results placement. You have to know about the best cover chair.
Working with an eCommerce search engine expert is an effective way to ensure your eCommerce platform utilizes effective search engine strategies and drives organic traffic to your website. Whether consumers search for information on their mobile device or home computer, a high search engine ranking ensures you’ll raise your site’s visibility and attract new clientele.