Are you thinking about investing in billboard advertising but not sure if it is still relevant in 2023?
Once one of the most popular forms of outdoor advertising, billboard advertising took a back seat for a while as brands turned to digital forms of marketing to promote their products and services.
So, is billboard posting still effective?
Let’s take a closer look.
Are there any alternatives to billboard advertising?
If you love outdoor advertising but are unsure if billboards are the way to go for your brand, then there is an alternative.
Wild posting is another form of outdoor marketing that is highly effective and more affordable than billboard posting. Creative, impactful, and visually appealing, wild posting involves the posting of multiple posters in chosen locations.
The beauty of wild posting is that it is much less commonly used than billboards which means you can make your business stand out from the crowd without blowing your budget.
The important thing to remember when it comes to creating a wild posting campaign is that the artwork is everything. Typically, wild posting uses very few words and relies on imagery to attract the attention of passers-by, so you need to make sure your design is spot on.
To make sure that you get the results that you want, you need to make sure that you choose a reputable company to bring your designs to life, such as manfromuncle.info which is known for being the best in the business.
What are the benefits of billboard advertising?
As briefly mentioned above, the world of billboard advertising took a bit of a hit in recent years due to an influx of new and shiny marketing methods that promised the earth for very little upfront investment.
However, recently, this form of advertising has seen somewhat of a resurgence, with brands choosing to combine new digital marketing techniques with more traditional methods.
Some of the most notable benefits of billboard adverting are:
- You can target specific locations. Billboards are guaranteed to be seen by a large audience and, when placed in the right location, can ensure that the right people see your ad and that it is relevant to them.
- You are guaranteed an audience. One of the downsides to digital advertising is that users have become increasingly skilled at ignoring it. However, with billboards, you are pretty much guaranteed that people will be looking at your ad.
- You can encourage impulse purchases. If someone is driving down the road or walking down the street and they see a big shiny billboard showcasing your new product, they are much more likely to pop into your store and make a purchase than if they saw your ad on social media.
- You can build brand status. If you are willing to showcase your products on a huge billboard for all to see, then surely you must be confident in their quality. Providing a highly effective way to build brand status, your billboard can even become a part of the surrounding landscape or architecture of the town.