We can see how the digital advertising sector has experienced a rapid expansion in recent years. Additionally, in 2022, the Indian digital advertising market reached a size of nearly 300 billion Indian rupees. Also, you can undoubtedly see the rising demand for digitally savvy professionals as technology develops and consumer behaviour changes.
Given these conditions, are you ready to pursue a career in digital advertising? If so, we encourage you to read our blog, which will delve into the fascinating world of digital advertising and examine the career options open to you after graduating from one of the best advertising colleges in India.
What is Digital Advertising?
As a trending term, digital advertising will introduce you to the promotion of products or services using websites, social media platforms, search engines, and mobile applications. Because of the industry’s exceptional growth, one of the best advertising colleges in India such as JS Institute of Design provides a PG course in Advertising, Design, and Digital Communication.
PG in Advertising, Design, and Digital Communication- Course Highlights
To know some crucial facts about the PG (Advertising, Design, and Digital Communication) provided by JS Institute of Design, please refer to the table below:
|Level of Education||Postgraduate|
|Course Duration||18 Months|
|Mode of Study||Semester|
|Internship Opportunities||2 Internships (3-6 Months Duration)|
Career Opportunities for Digital Advertising Graduates
You might be unsure of which niche interests you the most or what is your ideal job profile when considering digital advertising career possibilities. In light of this, allow us to walk you through some of the best positions you can apply for after graduating from one the best advertising colleges in India:
1) Digital Marketing Specialist
As a digital marketing expert, you will be instrumental in promoting brand visibility, consumer interaction, and lead generation through numerous online platforms. Additionally, you will be in charge of creating and implementing efficient marketing campaigns that make use of tactics for social media, email marketing, content marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO).
Average Salary- INR 7.6-8 LPA.
2) Social Media Manager
As a social media manager, you will be in charge of managing all facets of a business’s social media accounts, including content production, follower engagement, community management, and performance optimization through metrics analysis. You can also acquire the strong communication skills, originality, and excitement for keeping up with the most recent trends necessary for this position at digital advertising colleges in India.
Average Salary- INR 4.9-5 LPA.
3) Search Engine Optimization (SEO) Specialist
For companies trying to enhance visibility and drive organic traffic in a cutthroat digital environment, ranking at the top of search engine results is essential. So, as SEO experts, you should concentrate on raising a website’s ranking by boosting its content, keywords, and meta tags. To increase website visibility, you can also carry out technical audits, keep an eye on performance indicators, and put strategies into place.
Average Salary- INR 4-4.5 LPA.
4) UX Designer
To create user-friendly websites, mobile applications, and digital products, UX designers must apply their programming expertise. In this profession, you will also be qualified to carry out usability studies, market research, and examination of the digital goods that rivals offer to their clients. Additionally, you can learn how to frequently work in collaboration with other professionals in the marketing and IT departments to improve the functionality and sales of websites at the best colleges for Masters in advertising in India.
Average Salary- INR 8.9-9 LPA.
5) Content Marketing Manager
As you are aware, content is the driving force behind digital advertising, so companies want content marketing specialists with outstanding storytelling abilities to provide interesting and engaging material. In addition, you will be responsible for managing the production, promotion, and distribution of content across a variety of platforms as content marketing managers. To create a unified content strategy that supports your company goals, you can also collaborate closely with writers, designers, and SEO experts.
Average Salary- INR 11-11.5 LPA.
6) Graphic Designer
As a graphic designer, your job is to combine text, colours, graphics, and photos in appealing ways to create visual content. You can also use specialised computer software tools to generate images in this role, such as Illustrator and InDesign as well as design logos for clients. To develop effective digital marketing campaigns, the design courses in Delhi train you to effectively collaborate with advertising professionals, photographers, and videographers.
Average Salary- INR 3.5-4 LPA.
7) Digital Advertising Analyst
Digital advertising analysts are essential in analysing campaign effectiveness, spotting trends, and gleaning insights that can be put to use because data forms the basis of decision-making in the field of digital advertising. And, as part of your job, you will also need to track important metrics, carry out A/B testing, and optimize campaigns using data-driven findings. For this position, you also need to have a keen eye for detail, excellent analytical skills, and the capacity to convert complex data into recommendations that can be put into practice.
Average Salary- INR 4.6-5 LPA.
8) Email Marketing Specialist
As an email marketing specialist, you must maximise conversions, concentrate on creating engaging email campaigns, segmenting email lists, and examine performance data. Moreover, to maintain compliance and maximise campaign performance, the colleges for designing in Delhi advise you to keep up with the latest email marketing practises and laws.
Average Salary- INR 4.2-5 LPA.
As you can see, a variety of employment prospects are available in the field of digital advertising for anyone wishing to establish a name for themselves in a sector that is constantly changing. In addition, keeping up with current trends and developing your skills consistently to match the needs of this dynamic area are essential to your success. And, whether you are just starting your career or hoping to change directions, the best advertising colleges in India can present you with a promising and interesting path.
- Is digital advertising suitable for creative individuals?
Digital advertising provides the ideal fusion of analytics and creativity. You can also explore amazing creative opportunities in the field like creating visually appealing advertising campaigns and intriguing writing.
- How can the best advertising colleges in India help with my job search?
The best advertising colleges in India can help you develop a solid professional network, customise your resume, and get ready for interviews to land a respectable digital advertising position.
- How can I improve my digital advertising skills?
Attending conferences and industrial events, and working as an intern or freelancer can help you to improve your digital advertising skills.
- Why should I stay updated with digital advertising trends?
Staying up-to-date with digital advertising trends ensures that you are aware of emerging technologies, shifts in consumer behavior, etc. The best advertising colleges in India can better train you for this.