Typically, a website will just have one Facebook pixel, but if additional pixels are required, you can add them. Although you can only add one Pixel to your website by design, it is possible to add as many as possible.
However, using multiple pixels on a website comes with its challenge. And it makes managing it more tricky and demanding than usual? Do you need multiple Facebook Pixels? What can go wrong? Keep reading to find out.
What is Facebook Pixel?
The Meta (formerly Facebook) pixel is a piece of JavaScript code you place on your website to keep tabs on visitor activities. It is an analytics tool that can help you monitor and improve the performance of your marketing activities. This is accomplished by tracking and examining users’ behavior on your website. The Pixel uses this information to classify users into various target audiences that you may later target with advertisements.
Why you should use a Facebook Pixel
The Facebook Pixel can generally give you valuable data that can improve your Facebook ads. And it allows you to target your audiences more precisely and relevantly. Your ads can be created to target customers who are more likely to convert. This happens by allowing Pixel to track the activities made on your website after accessing it through a Facebook ad. The following are more benefits you can get from Facebook Pixel.
- You can automatically retarget consumers who are most likely to make high-value purchases because you can monitor how much each client spends and who spends the most.
- Also, you may target certain conversion events you have set up on your site. These events can include registrations and purchases with Facebook advertising, but without the Pixel, you can only really target link clicks.
- With Pixels, you can use dynamic ads. These are essential for companies that sell hundreds of products because it is unreasonable to create personalized advertising depending on the pages that customers have seen or taken action on.
- You can set up regular events with dynamic ad templates using the Facebook Pixel, guaranteeing that the advertisement that appears will depend on the user’s actions.
Why You Shouldn’t Use Multiple Facebook Pixel Accounts
Every Facebook Ad Account starts with one Pixel. You can create as many pixels as you like in the Business Manager. Note that in the same way you can add multiple pixels, you can also delete Facebook pixels. But there is usually an issue with running multiple pixels on a site. Although this issue won’t surface if every Pixel on the site tracks the same behavior. However, if certain activities are limited to specific pixels, it can get confusing.
For example, if you have two Pixels with different events, one for lead generation and the other has a custom event. The second event will trigger twice and fire both pixels simultaneously. This is because the data will be transmitted to both pixels, since they responded to the same function when loaded on the page. Therefore, you have to look for a way to track the events of each of the Facebook Pixels instead of both.
Conclusion
A website will usually have one Facebook pixel, but you can install multiple pixels if required. And there are different reasons you might want to do that. However, it isn’t easy to manage multiple Facebook Pixels on a website. It will take a level of expertise in JavaScript programming and a little bit of twerking. It is safe to stay with one Facebook pixel per website.
