The digital world is a crowded space, and organizations need to plan their digital marketing strategies effectively. Most organizations chalk out ways to leverage online channels to achieve their marketing goals. Such digital marketing strategies also identify the online channels to use, the monetary and resource investment, and the tactics to deliver.
The importance of having a clear roadmap for your digital initiatives cannot be undermined. Here are seven digital marketing campaigns that will plan your marketing journey.
Search Engine Optimization (SEO)
The digital marketing initiatives of any brand include the content on their website. With SEO, brands can aim for better traffic from the target audience. The use of appropriate keywords and phrases helps brands ensure that their webpage appears in the search results of people who are searching for similar products or services.
30% of digital searchers click on the first result that the search engine provides them. With SEO, you can make your content appear on the very first page of the search results. Considering that less than 10% of users are likely to scroll past the first page of their search results, not landing yourself a spot on that page can lead to a loss of leads. With free tools like Google Keyword Planner, it is plausible for you to accommodate SEO in your marketing strategies even when you are operating on a limited budget.
Pay Per Click (PPC)
PPC is an interesting digital marketing concept where businesses bid on the keywords for which they want their ad to show up. Once you own a keyword, your ad will show up every time the user’s search results include the keyword. Such ads will appear above the organic listings making the user twice as likely to click on them.
When a user clicks on the link, the business pays for the advertisement. Transactional users who are ready to buy the product or service are the ones who will click on such ads. You can then think of ways to convert such users who end up on your landing page.
Content marketing uses infographics, videos, and blogs to provide informational content to the target audience. For example, if you are a cosmetics brand, you can focus on
Creating informational and valuable videos that educate the user on makeup techniques. Such videos will increase the traffic to your website and generate conversions.
Content marketing caters to every stage of the marketing funnel and gives you 54% higher leads when compared to conventional marketing techniques. The fact that it costs 62% lesser than conventional marketing is an added advantage for smaller firms with a limited marketing budget.
Proper content marketing planning will allow you to come up with a posting schedule for your brand. That way, you can deliver consistent content and have your followers visit your website or brand page for interesting content. This will build brand familiarity and boost your reputation.
Email marketing is an excellent technique to build brand awareness among your target group and convince existing customers to repeat their purchases. Your email marketing initiatives can center around giving relevant news to the target group, seeing season’s greetings, or sharing product coupons. You can use emails to build a personal relationship with your customers and make them feel important.
It is an industry-accepted process to create email broadcast lists for different target demographics. That way, you can personalize the emails to yield the best results. Email marketing gives a return of $44 for every $1 spent. It gives you better client retention rates and helps to improve the revenue by building brand awareness.
Social Media Marketing
Facebook, LinkedIn, Instagram, Twitter, and Pinterest are some of the most popular social media platforms. As a brand, you can focus on building awareness on one or more such platforms. The idea is to identify your target audience and find out the social media platform where they are most active.
If there are multiple such platforms, look for ways in which you can cross-promote the content. Word-of-mouth recommendations are popular across all industries, and with social media marketing strategies in place, you can leverage its digital potential. Today, over 70% of shoppers consult social media before making a major purchase decision. If your brand has a significant social media presence, you can mold the audience to your business benefits.
Video is the most highly consumed form of digital content. Brands are looking for ways to use video to connect with their target audience. Instructional videos, explainer videos, event videos, and announcement videos are some of the most popular forms of content. Such initiatives improve the conversion rates and add to the sales of your organization.
Since an average adult spends about 5 hours of the day watching videos, brands that connect through this medium have a higher chance of being heard. These days, interactive videos, live videos, and other innovative video formats are finding extensive use in the world of marketing. These days access to professional video editing tools such as InVideo is simple and marketers with no prior video editing experience can also consider creating quality content.
Voice Search Optimization
A relatively new marketing technique, voice search optimization, allows a brand to earn a featured snippet for a relevant keyword. That way, the brand improves its digital visibility by standing at position zero. With proper planning, you can channelize this to get more product purchases or store visits.
Today, almost 50% of adults use voice search at some point of the day. With a steady increase in smartphone penetration, we expect this trend to rise in the coming days. In such a situation, early adopters of this technology will have an edge in the marketing world.
Depending on the nature of your business, your marketing budget, and the goal of your campaign, you can choose the strategy that is the most appropriate for you. In fact, at a given time, your marketing initiatives can also be a combination of the multiple tips discussed in this article.
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